Riley Leonard and Brock Glenn front and center in new Hollister NIL campaign

In an unprecedented Name, Image, and Likeness (NIL) campaign, Florida State's Brock Glenn and Notre Dame's Riley Leonard took center stage as part of Hollister’s launch for their Collegiate Graphics Shop collection. This campaign became the largest single-day social media initiative in NIL history, with over 150 athletes participating with over 500 posts across various platforms.

Brock- rising star quarterback for Florida State, and Riley- Notre Dame’s standout QB, both showcased their school spirit by sporting Hollister's vintage collegiate apparel. Their involvement not only amplified the campaign's reach but also reinforced Hollister’s connection with the collegiate community.

Hollister’s collection, featuring 67 pieces from more than 30 universities, allows athletes and fans alike to express their pride with high-quality, stylish game day looks. Collaborations with these athletes such as Glenn and Leonard, create a powerful synergy between brands and their target audiences.

This strategic partnership underscores the evolving landscape of NIL deals, where athletes like Glenn and Leonard can seamlessly blend their personal brand with major retail initiatives, driving both engagement and sales. As the campaign continues, it promises to further elevate the profiles of the athletes involved while solidifying Hollister’s presence in the collegiate market.

Via. QB Reps