Post-Draft, Bo Nix Receives New Brand Endorsements

Denver Broncos first-round pick Bo Nix added to his growing list of brand partnerships with a number of activations around the NFL Draft. Nix signed deals with Old Spice, USAA, Buffalo Wild Wings, and Raising Canes and shared branded content supporting each sponsor in the days leading up to and following the Draft. 

In his recent endorsement with Old Spice, Bo Nix teamed up with former NFL QB and Fox commentator, Mark Sanchez, and Nick Mangold, introducing their new Total Body Deodorant. 

Prior to the draft, Nix also partnered with USAA, touring Selfridge Air National Guard Base with Notre Dame tackle Joe Alt and participating in a campaign to celebrate veterans. Nix had the opportunity to greet servicemembers and fly in a UH-60 Black Hawk as a part of the NFL’s Salute to Service campaign. 

Additionally, Nix stars in a docuseries produced by BoltTv chronicling his journey to the draft. Episode 1 of Grit & Glory premiered May 1 on YouTube with subsequent episodes to follow that detail Nix and his journey from Auburn where he won SEC Freshman of the Year to his transformative years at Oregon and his preparation for the NFL Draft.

Nix’s recent deals follow endorsement successes during his time at Oregon. Represented by QB Reps, Nix has already worked with brands including Celsius, Fanatics, Google, Amazon, 7-Eleven, Bose, Hugo Boss, and Subway as a college athlete. 

Nix looks forward to continuing these partnerships and looks forward to forging new ones in Denver.