Oregon's Bo Nix first college athlete to ink NIL deal with Google Shopping

By Peter Nakos, On3

With his rising stardom status, Nix is a name plenty of brands are lining up to work with. The Oregon star has now added an NIL agreement with Google Shopping, in a deal through GQ Sports. Full terms of the contract were not shared, but QB Reps told On3 it’s Google’s first NIL deal with a college athlete.

Formerly known as Google Product Search, Google Shopping is a service created by the tech giant which allows users to search for products available on shopping websites and compare prices between different vendors.

Through the agreement, Nix will be promoting the feature on social media. With the Holiday Season, it’s a smart move for Google to put its shopping feature in front of a new audience.

The former five-star recruit has inked agreements with Topps, Subway, The Duck Store, ONIT and Bojangles. The quarterback signed his first car deal, partnering with Kendall Auto Group, in September. As part of the agreement, he will receive a new Toyota SUV.

He joined 7-Eleven’s “Cleat Crew” in September, too. As part of that deal, he teamed up with the luxury designer The Shoe Surgeon to create his own individual pair of custom cleats, which raised $3,400 for PeaceHealth Sacred Heart Medical Center. According to QB Reps, he’s also signed with Hugo Boss this season.